Blumer Spotlight – Vidya Narayanan, Senior Product Marketing Manager

The Blume Global Team | January 13, 2020

Today, let’s get to know our Senior Product Marketing Manager, Vidya Narayanan. She’s been with Blume for over a year and has been with us through the rebranding of the company. Vidya has been a critical part of the marketing team in developing value propositions for Blume’s customer segments and enabling our sales teams.

Hi Vidya, how are you today?

Vidya: I’m great, excited to be a part of the Blume Spotlight!

We should have done it sooner! Vidya, what are some of your key responsibilities?

Vidya: Product Marketing is a great mix of being creative, analytical and collaborative. My time is spent on a variety of things including: collateral creation, messaging, analyst relations, competitive intelligence and sales enablement.

What does your day-to-day look like?

Vidya: My day-to-day is never the same and that’s one of the things that keeps me excited about working at Blume. I love the cross-functional nature of my role and interacting across the Product, Sales & Marketing teams. Product Marketing is really like the “glue” that brings people and pieces together, and I love that.

What excites you about working for a company like Blume Global?

Vidya: As someone that has worked in supply chain and logistics for several years, it excites me to see Blume working on solving some of the industry’s biggest and most complex challenges. Things like optimizing wasteful processes, enabling reliable freight transportation and leveraging technology to drive efficiency. It’s a transformational time in supply chain, and Blume is truly on the forefront of powering large scale innovation — which is pretty cool.

Where did you go to school?

Vidya: I completed my undergraduate degree at the University of Texas at Austin (Hook em’ Horns!) and did my MBA at the University of Virginia’s Darden School of Business. All of my learning at UVA was via the “Case Study” method, which was awesome and really brought real-world practical application to everything we learned. I also met my husband during my MBA program!

How did you get your start in the supply chain industry/product marketing?

Vidya: My first job after completing my MBA was at UPS where I worked out of their corporate headquarters in Atlanta for over 4 years. While I was part of the Marketing team, I was able to work on many diverse strategy, new product development and product marketing projects. My experience at UPS definitely helped develop my knowledge and passion for supply chain. I’m excited to approach supply chain from the technology perspective at Blume.

What does it mean to you to be a woman in a role and field that is still predominantly male-dominated? Any advice for other women in the supply chain industry?

Vidya: At Blume, I haven’t really noticed this since we are so diverse in terms of gender, race and age — which is awesome. In the past, I’ve definitely noticed the gender imbalance. Diversity in the workforce is so important since different perspectives fuel innovation and enable better outcomes. I’ve always felt valued for the perspective I bring and have also learned a lot working with people who have different backgrounds than me. I would advise other women in the field to embrace the unique perspectives they bring to the table and maintain their network (of both men and women)!

You’re new to the bay area. What other states have you lived in, and what do you think/like about these places?

Vidya: I never know how to answer the “where are you from” question! I spent my childhood in Texas and Missouri. After spending my college years in Austin, Texas I had the opportunity to intern with IBM out of their APAC headquarters in Shanghai, China where I lived for 1.5 years. I then moved to Bangalore, India (with IBM) where I lived for over 2 years before coming back to the States to do my MBA in Virginia. Since then, I’ve lived in Atlanta, GA and now the Bay Area! I’ve loved all the new relationships, opportunities and experiences each of these moves have enabled me to develop.

What do you do in your free time?

Vidya: I love cooking, exploring new things to do around the Bay Area and spending time with my family (my son is two and my daughter was just born this December)!


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